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MY CARE LABEL app promoted by SOTEX GINETEX CZ in the in Czech Republic

SOTEX GINETEX CZ, member of the international GINETEX association since 1996, has been promoting textile care symbols in the Czech Republic for decades. The aim is to raise awareness among companies and the public. Among other promotional initiatives, SOTEX GINETEX CZ regularly presents the results of the IPSOS barometer at professional conferences and meetings.


This year, SOTEX decided to put the My Care Label application under the spotlights, which has been available in Czech since February this year. While Czech consumers have a long-term interest in sustainable care and are keen on keeping their products in the best possible condition, many of them still cut their textile labels off, depriving themselves of important information.

SOTEX therefore launched a media campaign to introduce the My Care Label application (Muj štítek in Czech) to the public, explaining its benefits and encouraging consumers to download it. The campaign started on May 20th with a press release and informative articles in trade magazines and on popular portals. This was followed by an advertising campaign via Google Ads and promotion on Facebook.

 

 

 

The campaign focuses on the app’s purpose and how it can help care for textiles on a daily basis. Although the symbols for whitening, drying and professional care are not well known in the Czech Republic, what consumers are most interested in is advice and recommendations. The meaning of the symbols is less important to them.

 

The number of iOS users in the Czech Republic is low, so the campaign focused on optimisation for Android users, the most popular topics having to do with environmental protection

and proper textile care.

 

The slogan "Revolution in textile care" proved to be the most successful one and when testing the colour variants of the banners, the blue series attracted the most attention.

Ad success is higher on Google Ads than on Facebook.

On Facebook, people see the ads but don't download the app.” says Ladislava Zaklová, managing director of SOTEX GINETEX CZ.

Since February, the application has been downloaded approximately 800 times in all countries where it is available, including almost 200 times in the Czech Republic.

 

But our work does not stop there. We're constantly monitoring how the app is performing with consumers and developing new content focused on gentle care and spot cleaning, which seems to be the most popular with consumers. We believe that the number of downloads will gradually increase, bringing us closer to our ambitious goals.” Adds Ladislava Zaklová.

For more information, please contact Ladislava Zaklová, managing director of SOTEX GINETEX CZ, z.s.

 

www.sotex.cz, www.symbolyudrzby.cz

 

 

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Tags : Care

ACT UK: a groundbreaking initiative by UK Fashion and Textile (UKFT) for Advanced Textile Circularity

ACT UK is a two-year initiative which aims to create the blueprint for an Advanced Textile Sorting and Pre-processing (ATSP) facility that will process non-rewearable textiles and enable fibre-to-fibre recycling at a scale. The initiative gathers recycling technologists, textile manufacturers, brands and retailers, collectors and sorters, academic and industry players, with funding from Innovate UK.

 

The project has recently launched two trials for post-consumer textile collection in car parks and by post mail to encourage the public to sort their used textiles into rewearable and non-rewearable categories. These are part of a series of experiments that will give valuable insights to optimise post-consumer textile collections and redefine the flows of non-rewearable textiles towards a more sustainable textile economy.

 

 

 

 

The first experiment is with supermarket chain Tesco and Salvation Army Trading Company (SATCoL), the Salvation Army’s trading division. Individuals can donate their used textiles at 18 Tesco car parks and 2 household waste recycling centres in the East of England. The donation points have separate recycling banks for rewearable and non-rewearable clothing and textiles.

 

 

 

 

 

 

 

 

 

The second experiment is with retailer Marks & Spencer and

charity Oxfam using postal donations. Customers can order an Oxfam postal bag and use a free postal service to donate both rewearable and non-rewearable clothes. For more information on the ACT UK textile collection trials, visit www.acttakeback.org.

 

 

 

 

 

 

 

 

 

 

 

ACT UK is investigating the technology and challenges related to large-volume sorting and pre-processing of non-rewearable textiles. The project team has interviewed technology providers and key stakeholders to gather insights on available equipment and developing technologies that could satisfy the requirements of a future Automated Textile Sorting and Pre-processing facility (ATSP). A new report “Automatic-sorting for Circular Textiles, Technology Market Review” by the Manufacturing Technology Centre (MTC) focuses on the key process areas: Fibre Identification & Sorting, Conveyance, Size Reduction and Disruptor Removal.

 

The project is also providing a proof of concept for a ‘Circular Textiles Ecosystem’ and outlining how a supply chain for non-rewearable post-consumer textiles into fibre-to-fibre recycling processes could work in the UK.

This involves analysing current and future scenarios of non-rewearable textile flows in the UK, including their socio-economic and environmental impacts. Trials will be run where textiles will be taken through the ATSP steps and prepared as feedstock for textile recycling systems, to be recycled into new fibre and yarn.

Find out more here https://ukft.org/innovation/act-uk/

 

 

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Tags : Care

GENERAL PRODUCT SAFETY REGULATION (RSGP)

GENERAL PRODUCT SAFETY REGULATION (RSGP)

 

 

 

From December 13, 2024, the current directive on General Product Safety and the directive on Products Resembling Foodstuffs (87/357/EEC) will be replaced by the new European regulation (EU) 2023/988 of May 10, 2023 on general product safety.

 

To define the scope of the General Product Safety Regulation, Article 2 states that it applies “to products which are placed on the market or made available on the market.”

 

Point 2 of Article 2 of the aforementioned regulation sets out a number of exceptions, including:

a) medicinal products for human or veterinary use

b) foodstuffs

c) animal feed

d) live plants and animals, genetically modified organisms, and genetically modified micro-organisms in contained use, and plant and animal products that are directly linked with their reproduction

e) animal by-products and derived products

f) plant protection products

g) equipment on which or in which consumers ride, in order to move or travel, where the operation of such equipment is directly ensured by a service provider as part of a transport service supplied to them, and not by the consumers themselves

h) aircraft as referred to in Article 2(3)(d) of Regulation (EU) 2018/1139

i) antiques

 

The General Product Safety Regulation states that: “Where products are subject to specific safety requirements imposed by Union law, this Regulation applies only to those aspects and risks or categories of risks which are not covered by those requirements." (Article 2).

 

This text also reinforces the obligation of marketers in Europe to provide information on: the name, registered trade name or registered trade mark, and contact details, including the postal and electronic address, of the economic operator shall be indicated on the product or on its packaging, the parcel or an accompanying document. (Article 16 3 of the regulations). This information must be clearly and prominently displayed.

 

Up until now, the current 2001/95/EC directive on general product safety required that “an indication, by means of the product or its packaging, of the identity and details of the producer and the product reference or, where applicable, the batch of products to which it belongs, except where not to give such indication is justified”.

 

The new text is therefore more precise and, consequently, more demanding. As professionals, you have until December13, 2024 to comply with this new text.

 

As for distance selling, additional obligations apply for economic players. They are for instance required to provide information which, once again, must be clearly and prominently displayed. This information must mention:

  1. The name, company name or registered trademark of the manufacturer as well as the postal and e-mail address where they can be can reached.
  2. When the manufacturer is not based in the European Union, the name, postal address, and e-mail address of the responsible person as defined in Article 16 paragraph 1 of this Regulation or Article 4 paragraph 1 of Regulation (EU) 2019/1020.
  3. Information enabling to identify the product, including an image of the product, the product type, and any other product identifier.
  4. Any safety warnings or information that must be affixed to the product or packaging or appear in a complimentary document in accordance with this Regulation or applicable Union harmonization legislation, in a language easily understood by consumers, chosen by the Member State in which the product is made available on the market.

 

This text is a regulation which means that it is directly applicable - unlike a directive which must be transposed by member states - and will be applicable to all European Union countries from December 13, 2024.

 

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Tags : Care

THE 10th REVISED GHS EDITION NOW RELEASED

THE 10th REVISED GHS EDITION NOW RELEASED

 

 

The tenth edition of the Globally Harmonized System of Classification and Labeling of Chemicals, also known as GHS, has been revised and published on the website of the United Nations Economic Commission for Europe.

 

GHS defines and classifies the different hazards of marketed products and communicates health and safety information using product labels and safety data sheets.

 

GHS’s mission is to harmonize the criteria for hazard classifications and to standardize the content and format of safety data sheets and labels and that are used worldwide, to ease consumers’ understanding of the risks that are linked to the products.

 

Concerning the communication of hazards and warning information by means of labels and safety data sheets, the GHS specifies that specific information must be brought to the attention of consumers via a label and safety data sheets (SDS) which contain 16 sections and specific information.

 

This tenth edition of the GHS includes the amendments that were adopted at the eleventh session of the Committee of Experts on the Transport of Dangerous Goods and on the GHS.

 

The 10th edition edition of the GHS contains various new or revised provisions addressing:

 

  • The classification procedure for desensitized explosives
  • The use of non-animal testing methods for classification of health hazards
  • Further rationalization of precautionary statements to improve users’ comprehensibility while taking into account usability for labelling practitioners
  • Review of guidance documents on aquatic environment hazards and on the transformation/dissolution of metals and metal compounds in aqueous environments

 

Building upon this increasingly comprehensive foundation, GHS helps consumers better understand these criteria, while also facilitating trade.

 

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Tags : Care

Clevercare.info - A revamped website!

 

Press release – Paris, September 19, 2023

 

Clevercare.info – A revamped website!

 

Enhanced with new sections, the aim of this new website is to become the reference in textile eco-care for consumers.

 

 

 

How we care for our garments represents up to 40% of their environmental impact. With this in mind, the Clevercare.info website created in 2014 by GINETEX - the International Association for Textile Care Labelling - has been further enhanced to offer consumers a new approach to textile care; an essential step to promoting garments’ second life and recycling.

 

Key information for your textile care routine

With a new look and feel / revamped design, Clevercare.info serves as a real tool to find useful advice and new simple habits to help preserve the quality of your clothes and improve their lifespan - while also saving energy and contributing to the reduction of their environmental footprint.

With its new ergonomics, the website offers smoother navigation, but especially, it is equipped with new sections to help consumers know all about textile eco-care and help them learn how to adopt better laundry practices.

New features include:

 

 

A special search tool to find out how to get rid of a stain on a garment, according to the type of stain and type of textile.

 

An index of eco-care tips per fabric, with advice on how to wash, dry or iron the garment.

 

A guide to the textile care symbols on the labels, to understand their meaning - a boost for consumers, given that 73% of Europeans say they follow the care instructions on their labels[1].

 

 

 

The way we care for our textiles plays a key part in their sustainability! Not only does textile care help maintain the quality of clothing, it also avoids irreversible damage such as shrinkage or permanent stains that are often responsible for the end of a garment’s life.

"We created Clevercare.info to raise consumer awareness of the benefits of textile care. And this goes far beyond perfectly clean laundry! When consumers take care of their textiles, they act on their garments’ lifecycles - promoting circular economy - and commit to an eco-responsible approach." explains Thomas Lange, President of GINETEX.

 

How to care for your laundry in a smarter and more environmentally friendly way

Because the smallest changes can create the most impact, clevercare.info delivers 6 simple habits to discover and to use in your daily laundry routine:

 

  • Reduce the number of washes.
  • Lower washing temperatures.
  • Air dry your laundry.
  • Iron only when necessary.
  • Use professional cleaning when the brand recommends it.
  • Use the right dose of detergent.

 

 

Willing to offer the best possible care advice to their consumers, many brands have already joined this initiative to help preserve the quality of their garments, to offer them a second life, or to optimize their recycling.

Available in more than 25 languages, the new Clevercare.info website will be updated with fresh news and tips on a regular basis, thereby enriching the knowledge base for responsible textile care.

                                                                                                                        

New website:  www.clevercare.info.

 

 

 

 

 

About GINETEX:

First founded in Paris, in 1963, GINETEX, the International Association for Textile Care Labelling, has devised an internationally applicable care labelling system for textiles based on symbols, which aims at informing textile companies and consumers on the best way to care for their textiles. The pictograms used are registered trademarks and are property of GINETEX and COFREET in equal parts. GINETEX promotes these symbols worldwide and coordinates its technical contents on a global scale - which is essential for the definition and application of the care labelling code. Today, GINETEX counts 22 member-countries.

 

 

Download the press release

 

Press contact:

MAARC Agency

Jade SYCHAREUN – jade.sychareun@maarc.fr – + 33(0)6 99 66 13 83

Victoria BAREILLE – victoria.bareille@maarc.fr – +33(0)6 70 73 01 73

 

GINETEX Contact:

Pascale FLORANT – Secretary General – p.florant@ginetex.net - +33 (0)1 47 56 31 71

www.ginetex.net

www.clevercare.info

 

Tags : Care

Results of the 4th IPSOS European barometer 2023

GINETEX BAROMETER 2023: What are the textile care habits in Europe?

 

 

GINETEX has unveiled the results of its 4th Barometer for Textile Care, carried out in partnership with IPSOS. This new issue sheds light on the habits of Europeans (Germans, Italians, Spaniards, Swedish, British, Czech and French).

PDF Download the press release

 

 

 

 

 

Tags : Care

A NEW PRESIDENT FOR GINETEX

Mr. Alejandro Laquidain becomes President of GINETEX

 

 

Press Release - Paris, 26 October 2020

 

 

 

Mr. Alejandro Laquidain has been appointed President of the International Group for Textile Care Labelling. He succeeds to Mr. Adam Mansell, CEO of UKFT.

 

 

GINETEX is pleased to announce the nomination of its new President, Mr. Alejandro Laquidain, for a period of two years. He has been unanimously elected at the last General Assembly of GINETEX on 23 October 2020, taking his new responsibilities on 1st January 2021. Previously, he was Vice-President of GINETEX.

 

Alejandro Laquidain, Spanish, has been Chairman of the Lakidain family group since 1985, a company that specializes in the production of lace, tulle, satin, accessories and a wide variety of fabrics. The group is located in Navarre (Spain) and owns a textile factory in Argentona (in the province of Barcelona) since 1976.

 

"It is an honor for me to now chair the GINETEX association and to continue the work that my predecessors have fully accomplished" comments Alejandro Laquidain. He adds: "GINETEX is the leading international organization for textile care labelling and as such, we have great challenges to take up. Over the next two years, I would like to strengthen the global presence of GINETEX by welcoming new international members and by promoting a smart labelling app project within the textile and clothing industry.”

 

Former President of GINETEX and elected Vice-President by the same General Assembly, Adam Mansell comments: I am delighted that Alejandro Laquidain is to become the new President of GINETEX. He has a huge wealth of experience in developing trade organisations and international bodies as well as having a lifetime’s knowledge of running a textile business – this makes him the ideal candidate. He is hugely respected in the industry and I very much look forward to supporting him over the next two years”.

 

Over his previous years, Alejandro Laquidain has built a significant professional experience in the textile industry. He occupied different mandates as President in the following Spanish organizations in the period between 2008 and 2019: Asociación Nacional de Fabricantes de Tules, Bordados y Encajes (TBE), Federación Textil Sedera (FTS), Confederación de la Industria Textil - TEXFOR and Consejo Intertextil Español (CIE).

 

Alejandro Laquidain was also a member of the Board of Directors of EURATEX (The European Apparel and Textile Confederation) from 2013 to 2018, the Confederación Española de Organizaciones Empresariales (CEOE) from 2012 to 2016, and the Catalan organization Fomento del Trabajo Nacional from 2011 to 2018.

 

As a member of the Board of Directors of Consejo Intertextil Español (CIE) - the National Committee representing GINETEX in Spain since 2016 - he has served as Vice-President of GINETEX for the past year. He is also currently member of the boards of Federación Textil Sedera (FTS), and Confederación de la Industria Textil – TEXFOR.

 

Born in Barcelona in 1958, Alejandro Laquidain holds a degree in textile engineering, with a specialization in warp fabrics, obtained in Obertshausen (Germany).

 

 

About GINETEX

First founded in Paris, in 1963, GINETEX, the International Association for Textile Care Labelling, has devised an internationally applicable care labelling system for textiles based on symbol, which aims at informing textile companies and consumers on the best way to care to their textiles. The pictograms used are registered trademarks and are property of GINETEX. GINETEX promotes these symbols worldwide and coordinates its technical contents on a global scale - which is essential for the definition and application of the care labelling code. Today, GINETEX counts 22 member-countries.

 

 

GINETEX contact:

Pascale FLORANT – Secrétaire Générale – +33 (0) 1 47 56 31 71

www.ginetex.net

www.clevercare.info

 

 

 

Results of the 2nd IPSOS European Barometer 2019

Durability of clothing and recognition of care symbols: GINETEX unveils the outcomes of the 2019 IPSOS European Barometer

 

 GINETEX European barometer

 

  • More than 8 out of 10 Europeans consider that the textile care label is useful.

  • The vast majority of Europeans (70%) follow the label's care instructions.

  • 2 out of 3 Europeans say that they care for their clothes in order to be able to wear them longer.

  • 75% of Europeans give their unwanted clothes to charities, associations or relatives, or drop them at a collection point.

  • 3/4 of Europeans never or rarely buy a garment without a care label.
     

 

PDF Download the press release

 

GINETEX, the International Association for Textile Care Labelling, unveils the results of the second European Barometer for 2019 "The textile care label and the Europeans", conducted with IPSOS. Today's survey was carried out in seven European countries: France, the United Kingdom, Germany, Italy, Sweden, the Czech Republic and Spain.

 

Europeans appreciate their clothes and wish to keep them for as long as possible

 

This is one of the major trends identified by the barometer: Europeans like to buy clothes and pay attention to how they should take care of them. In the seven surveyed countries for instance, almost all respondents (97%) had purchased at least one item of clothing in the past six months. The proportions vary between 94% in Sweden and 98% in Italy and Spain.

 

Europeans are concerned about the durability of their clothing and pay great attention to their care instructions: 70% respect their textile’s label’s guidelines - a relatively stable result (+1 point) compared to the last edition of our barometer. On this specific subject however, answers differ quite significantly between the countries: 78% of Swedes follow the care instructions, 71% do so in France while only 64% do so in the United Kingdom.

 

When they were asked why they followed these guidelines, two out of three respondents mentioned that they wanted to keep their clothing for as long as possible – illustrating that durability of clothing is a widely shared issue in Europe.

 

"This barometer milestone is rich in teachings for our profession. Durability of clothing is at the heart of Europeans’ interests, who wish to keep their garments for as long as possible. Europeans - with disparity – find the label instructions very useful and have a high level of trust in their textiles’ care labels.”  Says Michael Hillmose, President of GINETEX

 

The textile care label: a true ally for Europeans who care for their clothes

 

Eight out of ten Europeans (82%) consider the textile care label useful. Although this figure remains significant, it drops to 76% in France and 79% in Spain. On the other hand, it reaches 86% in the Czech Republic, 85% in Italy and 84% in Sweden.

 

For a vast majority of respondents, the textile care label plays a crucial role in the purchase of a garment: 75% of Europeans would never (or rarely) buy a garment without care instructions. This answer testifies how important this label is to Europeans. Among them, the British and the Germans are the most attached to the care label: for 83% inhabitants of these countries, the purchase of a textile without a label is out of the question, or rare.

 

Generally, it is at the time of the first wash (47%) or when they purchase a garment (26%) that Europeans take a look at the instructions on the garment’s label. The Germans refer to it the most at the time of purchase (33%) and the Italians check it the most at the first wash (53%) together with the Swedes (52%). On these two points, the French range in the average figures of European behaviours: 45% of them check the label at the first wash, and 28% at the time of purchase.

 

 

Europeans are therefore sensitive to textile labels because they wish to care for their clothes. Now, whether they actually understand the care symbols is another question! The symbol for ironing is perfectly identified: 98% of Europeans recognize it. The same goes for the washing symbol, which is well recognized by almost nine out of ten people (89%). For the other symbols however, the proportions are much lower. Only 28% of respondents know the symbol for bleaching (although 45% in Spain and 40% in Italy do understand it), 24% know the symbol for drying and only 15% can identify the professional cleaning symbol.

 

And when they do not understand the care symbols on their label, almost half of the Europeans (49%) go on the Internet. In France, only 41% of those surveyed go online, while 56% of the Czechs or 55% of the Italians do so. In contrast, the French, like the Swedes, are 34% to fend for themselves in this situation: far more than all Europeans (26%).

 

Europeans remain committed to the idea of offering a second life to their clothing 

 

Today, awareness about environmental issues is rising everywhere and this trend is clearly present in our barometer. Hence, when Europeans no longer want a garment, only 7% throw it in the garbage - as opposed to 75% of Europeans who donate it (32% to associations, 13% to their relatives and 30% to collection points). Giving to a charity or an association is particularly common in the United Kingdom (57% of respondents), while people in Italy and the Czech Republic give it to relatives (respectively 18% and 19%), and people in Germany prefer to drop it in a collection point (52%).

 

In this context, it is particularly important to keep our clothes’ labels. They can be very useful, and even critical for people who recover clothes for a second life. 68% Europeans, however, cut their textile’s label - systematically or occasionally. In France, as many as 74% cut them. Conversely, only 45% of Britons cut their labels, and 60% of Swedes do so.

 

 

Study Methodology:
This study was carried out by IPSOS Institute for GINETEX, the International Association for Textile Care Labelling, with a sample of 1000 people aged 18 to 65 in each of the 7 countries (a total of 7 000 people): France, Germany, the Czech Republic, the United Kingdom, Sweden, Italy and Spain. This study was conducted online from November 21st to 27th, 2018 in France and from June 21st to July 5th, 2019 in Germany, the Czech Republic, the United Kingdom, Sweden, Italy and Spain.

 

About GINETEX


First founded in Paris, in 1963, GINETEX, the International Association for Textile Care Labelling, has devised an internationally applicable care labelling system for textiles based on symbol, which aims at informing textile companies and consumers on the best way to care to their textiles. The pictograms used are registered trademarks and are property of GINETEX. GINETEX promotes these symbols worldwide and coordinates its technical contents on a global scale - which is essential for the definition and application of the care labelling code. Today, GINETEX counts 22 member-countries.

 

GINETEX Contact
Pascale FLORANT
Secretary General
+33 (0)1 47 56 31 71

 

Tags : Europe - News

JOINT INDUSTRY ANNOUNCEMENT

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A.I.S.E., APPLIA & GINETEX TIPS CAN TAKE THE HIDDEN LAUNDRY MASTER OUT OF YOU

 

 

 

 

 

Press Release – 5th June, 2018

 

 

Three industry associations, representing home appliances, detergents and the textile care sector, are determined to help consumers save water, reduce CO2 emissions and their monthly bills.

By publishing a set of common tips on how to make the best use of a washing machine and laundry detergents while keeping their favourite clothes as new, the organisations guide users for sustainable laundering, from the moment they buy an appliance to the disposal of their empty detergent packaging.

Following up on latest consumer research studies, 2 out of 10 Europeans still do not fully load their washing machine and, only a bit more than half of the consumers (57%) claim they add the correct amount of detergent (A.I.S.E., 2017) and 30% of Europeans still do not follow the textile care instructions, but 80% admit they would not buy clothes without any labels (GINETEX 2017).

 

 “By working on this together, we believe that we will be stronger in helping consumers making small changes to their daily habits. Did you know that in Europe, more than 1000 washes are started every second? Consumers can wash confidently most of their clothes at low temperatures whilst saving energy, CO2 and money. Such small habits changes can make a big difference, reduce the laundry environmental footprint and help fight climate change” said Susanne Zänker, A.I.S.E. Director-General.

 

Paolo Falcioni, Director-General of APPLiA noted: “A number of studies have noticed that consumers often feel confused whether they are doing their laundry in the way they should. For this reason, together with A.I.S.E. and GINETEX, we have decided to give consumers a hand and help them follow a few simple steps that lead to sustainability and bring us closer to a circular society.”

Adam Mansell, President of GINETEX, said: “By changing our day-to-day habits just a little and by following these easy to use tips, all of us will be able to have a direct, positive, impact on the environment, help our textiles last longer and save money. This common initiative between A.I.S.E., APPLiA and GINETEX, on European level, shows the importance of joining our efforts around sustainable textile laundry for the benefits of our common consumers, our brand members and the planet.”

 

 

The short and clear list of tips underlines the need to pay attention to the energy class when choosing an appliance, advises to wash clothes at a low temperature, load machines appropriately, pay attention to textile care labels, use the right dosage of detergent and a lot more.

Read the laundry master tips and tricks

 

A.I.S.E. – the International Association for Soaps, Detergents and Maintenance products - www.aise.eu

APPLiArepresenting home appliance manufacturers from across Europe - www.applia-europe.eu

GINETEX – the International Association for Textile Care Labelling, which has devised an internationally applicable care labelling system for textiles based on symbols - www.ginetex.net   

 

 

 

Tags : Care

SUSTAINABLE TEXTILE CARE

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CLEVERCARE.INFO, A FULL CONSUMER-ORIENTED MARKETING PROGRAM

 

 

clevercare.info label

 

About clevercare.info

Clevercare.info is the GINETEX logo for sustainable textile care, applicable worldwide.
By adopting simple habits, consumers will care for their fabrics the clever way - extending the lifespan of their favourite fabrics while also caring for our planet!

 

 

A worldwide communications campaign

GINETEX is currently investing in a worldwide communications campaign to promote its clevercare.info logo. This will benefit its licensee companies worldwide, their consumers and... our planet!


Today, an increasing number of apparel companies agree that consumers are ready to hear from them on how to care for their textiles in order to keep them longer and in better shape, while also taking care of our planet. Consumers are now willing to change their day-to-day habits.


Apparel companies such as Agnes b., Carrefour, Engelbert Strauss Gmbh&Co, Esprit, Galeries Lafayette, Groupe Etam, H&M, Karmameju, KOOKAI, Marimekko, Peak Performance, Playshoes Gmbh, Sevira Kids, Stella Mc Cartney, Ragwear, etc. are adopting the clevercare.info logo on their care labels and strongly believe that textile eco-caring is a priority for our industry today. See all ambassadors


Next year, for their 2018 collections, other companies will also follow this worldwide initiative.


 

Consumer-oriented communications
GINETEX developed clevercare.info, in order to advise consumers that they can influence the environmental impact of garment care by carefully following the care symbols found on a textile label – www.clevercare.info. The most relevant way in which consumers can reduce the carbon footprint of clothing and textiles in general is to change the way they care for them. Laundry alone accounts for approx. 30% of the carbon footprint of clothing. Fully aware of this market trend, GINETEX licensees are starting to use the logo on their care labels and are developing consumer worldwide communications.


Two GINETEX promotion campaigns are available for external communications. If you are an apparel or textile company, please note that these GINETEX tools can be translated in your national language.

 

 

A 1,45" video spot on Youtube !

 

 

 

A lively and fun comic strip

If you would like copies, either printed of electronically please contact ginetex@ginetex.net.

 

Eco-caring for fabrics

 

 

Access the website

Clevercare.info logo

 

Tags : Care - Symbols - Textile - Sustainable - News - International

The Charter for sustainable cleaning

A.I.S.E. presents first products which comply with the renewed detergents industry sustainability standard and relaunched its cleanright.eu platform

 

 

A.I.S.E., the International Association for Soaps, Detergents and Maintenance Products, hosted its first symposium on the Charter for Sustainable Cleaning 2020 on 12 February 2020. This event celebrated the appearance of the first products on the market in several countries in Europe, which comply with the renewed detergents industry sustainability standard. These products carry the new Charter marks on pack.

 

The Charter for Sustainable Cleaning, initiated in 2005, has recently been upgraded to more complete and relevant requirements, and is aligned with the latest EU Green Deal, EU circular economy and plastics policy, climate change priorities and global policy expectations.

 

A comprehensive scheme tackling production, design and consumption

 

Companies who sign up to the A.I.S.E. Charter 2020+ commit to continuous improvement both in the manufacturing and in the formulation of their products. Consumer advice to promote safe and sustainable use of products is also provided, making it a very comprehensive sustainability scheme including annual reporting and independent verification. More than 200 companies are signed up to this scheme, representing the vast majority of the detergents and maintenance products market in Europe.

 

Engaging consumers

 

From now on, consumers will be able to progressively see products on the shelves with the new marks. Consumers can be assured that products carrying the Charter marks meet high standards for environmental safety, minimise waste and provide clear and transparent information on how to use them safely and in a more sustainable way, without compromising the cleaning performance.

 

Supporting communication on the Charter and practical tips to help consumers use these products more sustainably can be found on the www.cleanright.eu portal recently relaunched. On this platform, in the laundry room, care labels are covered and tips taken from the clevercare.info initiative are relayed.

 

For more information

 

 

Tags : Care

Brexit: impact on textile labelling

The UK will leave the EU Single Market and Customs Union on 1st January 2021

 

 

Whilst businesses have had a long time to prepare, this change will have a dramatic effect on every element of United Kingdom (UK)/ European Union (EU) trade. A potential Free Trade Agreement between the UK and the EU will establish whether and which goods will circulate between these two areas on a tariff free basis as well as other issues around border controls.

 

However, even if there is a Free Trade Agreement between the UK and the EU, it is expected that

  • Customs declarations will still be required at the border in both directions;
  • ATA Carnets will be required for attending tradeshows;
  • Companies will need to protect their design rights in the UK and the EU;
  • there will be separate REACH requirements for the EU and the UK;
  • and there will be special arrangements for goods moving through Northern Ireland.

 

If you bring manufactured goods into Great Britain from the EU or EEA and want to place them on the market, you will have new responsibilities. (Please note Great Britain refers to England, Scotland and Wales. Separate requirements apply to Northern Ireland).

 

Textile care labelling requirements: some will remain the same but some will change.

 

The following will remain the same

 

  • There will be no change to the requirement to have full fibre content information fixed on the label of the garment. The content of EU regulation 1007/2011 will be passed in to UK law on 1st January, 2021.
  • There will be no change to the care labelling requirements. There is no legal requirement to include care information but if you do not include care information, you would be responsible for any damage caused to the garment if the consumer had undertaken a reasonable cleaning process. Remember though that since 2018 the GINETEX symbols have been protected by trademarks in the UK.
  • There will be no compulsory origin labelling unless the consumer could be misled as to where a garment was made.

 

The following are new requirements for products coming in to the UK from the EU

 

  • You must label the goods with your company’s details, including your company’s name and a contact address in the UK as of 1st January 2021. Until 31 December 2022 these details can be on accompanying documentation. After that they will need to be permanently fixed to the product. However, in order to ensure the consumer is not mislead, this could mean that you would also have to include Country of Origin labelling on the garment.
  • CE and UKCA Marking

 

 

 

The UKCA mark is a new product marking that will be used in Great Britain (i.e. it does not apply to Northern Ireland). It covers most goods previously covered by the CE mark including toys and PPE.

 

While the UKCA mark can be used from 1st January 2021, in most cases businesses can continue to use the CE mark until 1 January 2022.
 
The UKCA mark will not be recognised in the EU. Goods sold in the EU will have to continue to meet the requirements of, and be labelled with, the CE mark.
 
Please check with your current CE certifying organisation whether your current certification will remain valid or whether the goods need to be re-certified by another organisation.
 
 
The following advice has been prepared by the UK Fashion & Textile Association, GINETEX’s National Member in the UK. More information on the impact of Brexit on UK/EU trade, including a series of FAQ’s, can be found on the UKFT website www.ukft.org
 

If you have any question on the impact and requirements in relation to Brexit, GINETEX is at your disposal for any complementary information at ginetex@ginetex.net

 

 

Tags : Care

Results of the 3rd IPSOS European Barometer 2021

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TEXTILE CARE: ENVIRONMENTAL CONCERNS NOW CENTRAL TO EUROPEANS' NEW TEXTILE CARE HABITS.

 

 

GINETEX, the International Association for Textile Care Labelling, presents the results of its third European barometer for 2021, "Europeans and the textile care label" conducted with IPSOS. The survey was carried out in seven European countries: France, United Kingdom, Germany, Italy, Sweden, the Czech Republic and Spain.

PDF Download the press release

 

 

Today, environmental awareness has become widespread and this clearly translates in our barometer’s results. If Europeans want more information on ecological textile care, it is because they are themselves inclined to change their cleaning habits and make them more environmentally friendly.

 

 

 

 

 

Study methodology

This study was conducted by the IPSOS institute, for GINETEX, the International Association for Textile Care Labelling, on a sample of 1 000 people aged 18 to 65 in each of the 7 countries (i.e. a total of 7 000 people): France, Germany, The Czech Republic, United Kingdom, Sweden, Italy and Spain. This study was conducted online from December 18 to 21, 2020 for France and from January 25 to February 15, 2021 for Germany, The Czech Republic, United Kingdom, Sweden, Italy and Spain.

 

Tags : Europe - News

A barometer for Textile care labelling in Europe

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IN PARTNERSHIP WITH IPSOS, GINETEX PRESENTS THE OUTCOMES OF ITS EUROPEAN BAROMETER: "EUROPEANS AND TEXTILE CARE LABELLING"

 

        GINETEX European barometer

 

 

70% of Europeans follow the textile care instructions featured on the labels and
80% admit that they would not (or would rarely) buy clothes without any labels,
While another 84% feel concerned by water and energy savings.

 

PDF Download the press release

 

GINETEX, the international Association for Textile Care Labeling, called upon the French market research company IPSOS, to evaluate the behavior of European Consumers with regards to textile product labels and care symbols. This study, carried out in December 2016, combines the results of six different countries, gathered from a sample of 6,000 people in Germany, England, France, Italy, the Czech Republic and Sweden.

 

This IPSOS study reveals that 70% of Europeans follow the textile care instructions represented by the symbols. At a pan-European level, 57% even admit that they follow them 'often' and 13% do so 'always'. These figures illustrate the importance of care instructions in the minds of European consumers.

 

 

  • 38% state that they follow these instructions in order to avoid washing problems such as shrinking, in the first place
  • 31% follow them in order to preserve their clothes and keep them longer, as a second reason

 

Overall, Europeans consider labels as too cumbersome and 62% admit cutting them out: for 74% of them, the labels itch and irritate their skin and for another 55%, they are often too long and uncomfortable. These results can differ from one European country to another.


However, the presence of the label is a real purchasing criterion since 80% of Europeans state that they would never or rarely buy a piece of clothing without a label.

 

Internet and smartphones: true virtual partners for textile labels

 

Here's from a positive perspective: when solving a specific washing issue or when faced with symbols that they don't understand, 53% of respondents are curious about their meaning and automatically look them up on the Internet: 39% use a computer and 21% use their smartphone.

 

Ironing and washing symbols are the most recognized by Europeans!

 

The study reveals that the ironing and washing symbols are the ones that are best understood by our neighbors: scoring respectively 97% and 91%.

 

The three other symbols remain unclear to consumers:

 

  • The professional cleaning symbol is the least understood with 21% Europeans who interpret it properly
  • 39% do not know what the bleaching symbol stands for
  • 45% do not know what the drying symbol means

 

The same is true for special features such as underscores under the symbols, noticed by only 1 out of 4 Europeans.


On the other hand, the dots inside the ironing and/or the dryer drum symbols go more noticed, with one out of two Europeans (54%) who actually see them.

Press release

 

Eco-care, a major issue for European consumers!


The IPSOS study reveals that 84% of Europeans feel concerned about water and energy savings. And among Europeans who feel concerned, 90% take specific eco-actions when caring for their textile products.


It is worth mentioning that European consumers already seem to adopt the proper eco-habits when caring for their textiles.

 

  • 62% choose "natural drying as soon as possible"
  • 61% do "mainly low temperature washes"
  • 44% use the "Eco program"

 

clevercare.info

GINETEX values eco-caring for textiles, in particular via its clevercare.info logo, already used by a number of major international brands, in addition to the 5 textile-care symbols. With its own site dedicated to the general public, this logo's objective is to raise awareness and to inform consumers about the simple and easy actions to adopt for textile eco-caring.

 

"The results of this GINETEX-IPSOS barometer are positive and encouraging. They reflect the fundamental role of GINETEX and that of our international committees who work to increase the understanding of textile care symbols. Our mission is to work on a long-term basis - an effort also confronted with obstacles such as the misinterpretation of symbols and the removal of labels. Together with our member brands, we must continue to reinforce our actions with the general public to ensure all our symbols (and special features) are understood by all, throughout the world. Our permanent goal of standardizing and harmonizing our textile care labeling system worldwide contributes to this improvement every day", says Adam Mansell, President of GINETEX.

 

Study Methodology:
In this study, a sample of 6,000 people from Ipsos' Online Access Panel, aged between 18 and 65 and representative of the European population was surveyed for the following countries: Germany, Great Britain, France, Italy, the Czech Republic and Sweden. The survey was conducted online in December 2016.

 

About GINETEX


GINETEX, the International Association for Textile Care Labelling, was first founded in Paris in 1963 following several international Symposiums for Textile Care Labelling at the end of the 1950’s. GINETEX has devised an internationally applicable care labelling system for textiles based on symbols. The pictograms used are registered trademarks and are the GINETEX property. The care labelling system gives consumers and textile companies the correct information on the care treatment of textile products. The processes indicated by the symbols will avoid any irreversible damage to the product. GINETEX is composed by 22 national organisation members. These organisations represent all interested parties concerned with textile care and labelling.

 

GINETEX Contact
Pascale FLORANT
Secretary General
+33 (0)1 47 56 31 71

 

Tags : Care - Textile - Europe - research

LAUNDRY:

How washing machine programs affect electricity consumption
 

Tags : Care

A NEW PRESIDENT FOR GINETEX

Thomas Lange appointed President of GINETEX

 

Paris, November 14, 2022. GINETEX, the International Group for Textile Care Labelling, is pleased to announce the appointment of its new President, Thomas Lange, 59 years old. Elected unanimously at the General Assembly held on November 8, 2022, in Barcelona, his appointment will take effect on January 1, 2023. He succeeds Alejandro Laquidain who will become Vice-President of GINETEX.

 

Lawyer at the bar of the city of Cologne since 1994, Thomas Lange joined the professional association GermanFashion in 2003, as Managing Director, and later became its CEO in 2018. More specifically, Thomas Lange provides legal advice on matters pertaining distribution rights, national and international contracts, sales of goods and textile labelling obligations. He has a strong expertise in regulatory issues on product safety linked to the marketing requirements of protective clothing on the European market.  

 

A law graduate from the University of Münster, Thomas Lange is the author of "Commentary on the European Textile Regulation”, a reference publication for regulatory issues on textile product labelling. He also holds speeches on product safety issues and on the legal aspects of manufacturers’ liabilities, at conferences and seminars for fashion industry professionals, especially.

 

“I am honored to continue the remarkable work of my predecessors. The textile industry is particularly concerned by sustainability issues, as I have witnessed in my role as CEO of GermanFashion, the association representing German fashion companies. GINETEX is making great strides on these issues, particularly through its clevercare.info initiative and its MY CARE LABEL application, but also more recently, with its study on energy savings in textile washing programs. I look forward to continuing this work over the next two years as President of GINETEX,” says Thomas Lange.

 

About GINETEX

First founded in Paris, in 1963, GINETEX, the International Association for Textile Care Labelling, has devised an internationally applicable care labelling system for textiles based on symbols, which aims at informing textile companies and consumers on the best way to care for their textiles. The pictograms used are registered trademarks and are property of GINETEX and COFREET in equal parts. GINETEX promotes these symbols worldwide and coordinates its technical contents on a global scale - which is essential for the definition and application of the care labelling code. Today, GINETEX counts 23 member-countries.

 

Press Contact

MAARC Agency

Victoria Bareille – victoria.bareille@maarc.fr – +33 (0)1 86 95 41 95

 

GINETEX Contact

Pascale FLORANT – Secretary General – +33 (0)1 47 56 31 71

www.ginetex.com | www.clevercare.info

MY CARE LABEL (available on App store and Google Play)

 

Download the press release

 

Tags : Care

Greenwashing: The European Commission proposes a directive on green claims

 

 

On March 22, 2023, the European Commission published a proposal for a Directive on the Substantiation and Communication of Explicit Environmental Claims (Green Claims Directive). It presents common criteria to fight greenwashing and misleading environmental claims by providing more specific rules, in addition to a general ban on misleading advertising.

The proposal requires that the validation of explicit environmental claims be based on an assessment that meets a set of minimum selected criteria to avoid that the claims be misleading.  

 

Companies will have to:

 

  • Base their claims on recognized scientific evidences and cutting-edge technical knowledges.
  • Demonstrate the significance of impacts, aspects, and performance from a life cycle perspective.
  • Consider all significant aspects and impacts to assess performance.
  • Demonstrate whether the claim is true for the entire product or only for certain parts of it (for its whole life cycle or only for certain stages, for all the professional's activities or only for parts of it).
  • Demonstrate that the claim is not equivalent to the requirements imposed by law.
  • Provide information proving that the product is significantly more environmentally efficient than those on the market.
  • Determine whether a positive achievement leads to a significant worsening of another impact.
  • Transparent reporting of greenhouse gas offsets.

 

In addition to the substantiation and communication requirements applicable to all claims, Article 8 of the proposal introduces the requirements applicable to environmental labelling, including:

 

  • Requirements for information transparency and accessibility on ownership, on the decision-making body and on the objectives,
  • Criteria for awarding labels are to be developed by experts and reviewed by the stakeholders,
  • The existence of a complaints and dispute resolution process,
  • Procedures for dealing with non-compliance and the possibility of withdrawing or suspending the label in the event of persistent and obvious non-compliance,
  • Prohibition of the creation of new national or regional public schemes,
  • A validated procedure for environmental labels established by private operators in the EU and third countries by national authorities.

 

Note that this directive is based on minimum harmonization: it defines minimum requirements as it recognizes that some Member States may sometimes already have a stricter national legislation on the matter. This enables each Member State to set more stringent requirements than those defined in this proposal for a directive.

 

For more information: ginetex@ginetex.net

 

Tags : Care

The Extended Producer Responsibility (EPR)

AGEC Law: TRIMAN signage and info-sorting 

 

 

 

 

Article L.541-10 of the French Environmental Code provides for the principle of Extended Producer Responsibility (EPR). To fulfil their obligation, companies selling their products in France have an obligation to contribute to waste management via two alternative approaches: (1) To implement an individual waste collection and processing system, or (2) To become a member of an approved eco-organization (e.g.: Refashion for textiles/Citéo for packaging) in France to which they transfer their obligation and pay a financial contribution in return based on sales declaration.

 

In practice however (when faced with cost, organizational issues, etc.), companies prefer to join and become members of the eco-organization (Re-Fashion/Citéo) to free themselves from their EPR obligation. Most – not to say all - companies choose that solution.

 

 

 

The Unique Identification Number

Article 541-10 of the French Environmental Code provides that all producers that are concerned by EPR must register with the administrative authority (ADEME) and benefit from a unique identification number. This registration guarantees membership in the eco-organization, or the implementation of an individual waste management system. It provides relevant data to monitor and determine the quantitative and qualitative objectives of waste prevention and waste management for the sector.

https://refashion.fr/pro/en/unique-identification-number-uid-how-get-it  

 

How do proceed?

Every producer selling products in France that fall within an EPR scheme (e.g. textiles, packaging) must register with a Producer Responsibility Organization (PRO) relevant to the product categories you carry: Refashion for textiles and Citéo for household packaging.

 


Refashion: How to get my Unique Identification Number (UID) ?

Citéo: How to get my Unique Identification Number (UID) ?

 

Contact information:

Refashion

Maketers Hotline

Monday-Friday 9am-6pm

+33 1 89 16 94 06

hotline@refashion.fr

 

Citéo

50, Boulevard Haussman 75009 Paris – France

+33 1 81 69 06 00

contact@citeo.com

 

 

 

The TRIMAN logo & info-sorting

Implementation of the TRIMAN + info-sorting for textile products

 

Law No. 2020105 on the circular economy and the fight against waste (AGEC Law) issued on February 10, 2020, and imposes from January 1st 2022, the affixing of TRIMAN signage and info-sorting on products such as clothing textiles, household linen and footwear.

 

The obligation to affix the TRIMAN signage developed by ReFashion applies to all textile products and is therefore not dependent on a membership of the Refashion eco-organization.

 

Decree No. 2021-835 (June 29, 2021) on consumer information on waste sorting rules for products pertaining to the principle of extended producer responsibility specifies the terms of application of this AGEC law system.

 

The French Ministry validation on the info-sorting has been given on 31/01/2022 to Refashion. From that date, producers of clothing, household linen and footwear will have a period of 12 months to bring their products into compliance and to label them with the sorting information (the period is extended to 18 months if the products were manufactured before the Ministry's validation date).

 

Download the Triman Package (EN) - https://refashion.fr/pro/fr/%C3%A9l%C3%A9ments-graphiques

For more information - https://refashion.fr/pro/en/marketer-faqs

 

 

 

Implementing of the TRIMAN + info-sorting for household packaging

 

The sorting info supplements the Triman signage for household packaging in France, under article 17 of the AGEC law. As of January 1st 2022, and no later than March 9, 2023*, this new harmonized marking must appear on your household packaging if you market products that are intended for households and if your organization is subject to the Extended Producer Responsibility system (EPR). This includes hang-tags, plastic bags, cardboard boxes, etc. which are directly linked to your textile products.

*Note that products manufactured or imported before the validation date (September 31, 2021) benefit from an additional 6-month expiration period.

Citéo is the eco-organization providing mandatory sorting information for household packaging. In order to retrieve this sorting info, you must join the organization online, on their website: https://clients-emballages.citeo.com/fr/public/login/espace-adhesion

For more information, please go to: https://www.citeo.com/ - https://www.citeo.com/info-tri/

 

 

Tags : Care

ISO 3758:2023 standard has been published

December 6th ,2023 –  ISO 3758:2023 standard has been published, Textiles – Care labelling code using symbols.
This fourth edition cancels and replaces the third edition (ISO 3758:2012) technically revised.

 

Tags : Care

News

ISO 3758:2023 STANDARD HAS BEEN PUBLISHED

December 6th ,2023 –  ISO 3758:2023 standard has been published, Textiles – Care labelling code using symbols.
This fourth edition cancels and replaces the third edition (ISO 3758:2012) technically revised.

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LAUNDRY: While energy sobriety is highly advised, GINETEX is studying the true impact of the different stages of textile washing on electricity consumption.

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RESULTS OF THE 4th IPSOS EUROPEAN BAROMETER 2023

What are the textile care habits in Europe ?

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GREENWASHING: The European Commission proposes a directive on green claims

 

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A NEW PRESIDENT FOR GINETEX

Mr. Thomas Lange, from German Fashion Association, has been appointed President of GINETEX for 2 years starting 1 January 2023.

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RESULTS OF THE 3rd IPSOS EUROPEAN BAROMETER 2021

Environmental concerns are now central to Europeans’ new textile care habits.

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     BREXIT: IMPACT ON TEXTILE LABELLING

Textile labelling requirements in the UK will change starting 1st January 2021. Here are the main new requirements.

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THE CHARTER FOR SUSTAINABLE CLEANING

A.I.S.E. presents first products which comply with the renewed detergents industry sustainability standard and relaunched its cleanright.eu platform.

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A NEW PRESIDENT FOR GINETEX

Mr. Alejandro Laquidain, from Consejo Intertextil Español, has been elected President of GINETEX for 2 years starting 1 January 2021.

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CLEVERCARE.INFO - A REVAMPED WEBSITE!

Enhanced with new sections, the aim of this new website is to become the reference in textile eco-care for consumers.

 

 

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RESULTS OF THE 2ND IPSOS EUROPEAN BAROMETER 2019

One of the main findings is that durability of clothing is at the heart of Europeans’ interests, who wish to keep their garments for as long as possible. 

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HOW TO CLEAN A FABRIC FACE MASK

In the time of Covid-19, GINETEX gives you the main recommendations on how to take care for your fabric face mask.

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GINETEX SIGNS THE UN CHARTER

By signing the UN Fashion Industry Charter for Climate Action, we continue our commitment to make consumers and brands aware of the changes necessary to decrease the impact of the textile and Fashion industry on the environment

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SUSTAINABLE TEXTILE CARE

Clervercare.info, a full marketing program aimed at end-customers. Discover more with our video and comic strips!

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A NEW PARTNERSHIP

GINETEX is now member of the Sustainable Apparel Coalition – Both of our international organizations are teaming up for a better world!

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JOINT INDUSTRY ANNOUNCEMENT

A.I.S.E., APPLiA & GINETEX are publishing their joint tips for sustainable laundering.

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A BAROMETER FOR CARE LABELLING

GINETEX, in partnership with IPSOS, unveils the outcomes of its European barometer "Europeans and textile care labelling".

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    THE EXTENDED PRODUCER RESPONSIBILITY (EPR)

France: The AGEC Law imposes, from January 1st 2022, the affixing of TRIMAN signage and info-sorting on products such as clothing textiles, household linen and footwear.

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Video

video spot clevercare

GINETEX has developed an internationally applicable logo for sustainable care. Consumers are given information to help them reduce the environmental impact of caring for textile.

 

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Newsletter


Two times a year, GINETEX headquarters issue a newsletter covering textile care labelling information. Please register to be best informed.

 

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