CLEVERCARE.INFO, A FULL CONSUMER-ORIENTED MARKETING PROGRAM
Clevercare.info is the GINETEX logo for sustainable textile care, applicable worldwide.
By adopting simple habits, consumers will care for their fabrics the clever way - extending the lifespan of their favourite fabrics while also caring for our planet!
A worldwide communications campaign
GINETEX is currently investing in a worldwide communications campaign to promote its clevercare.info logo. This will benefit its licensee companies worldwide, their consumers and... our planet!
Today, an increasing number of apparel companies agree that consumers are ready to hear from them on how to care for their textiles in order to keep them longer and in better shape, while also taking care of our planet. Consumers are now willing to change their day-to-day habits.
Apparel companies such as Agnes b., Carrefour, Engelbert Strauss Gmbh&Co, Esprit, Galeries Lafayette, Groupe Etam, H&M, Karmameju, KOOKAI, Marimekko, Peak Performance, Playshoes Gmbh, Sevira Kids, Stella Mc Cartney, Ragwear, etc. are adopting the clevercare.info logo on their care labels and strongly believe that textile eco-caring is a priority for our industry today. See all ambassadors
Next year, for their new collections, other companies will also follow this worldwide initiative.
GINETEX developed clevercare.info, in order to advise consumers that they can influence the environmental impact of garment care by carefully following the care symbols found on a textile label – www.clevercare.info. The most relevant way in which consumers can reduce the carbon footprint of clothing and textiles in general is to change the way they care for them. Laundry alone accounts for approx. 30% of the carbon footprint of clothing. Fully aware of this market trend, GINETEX licensees are starting to use the logo on their care labels and are developing consumer worldwide communications.
Two GINETEX promotion campaigns are available for external communications. If you are an apparel or textile company, please note that these GINETEX tools can be translated in your national language.
Learn more about the clevercare.info initiative
Watch a 1,45" video spot on Youtube !
See our lively and fun comic strip
If you would like copies, either printed of electronically please contact firstname.lastname@example.org.
Access the website
RESULTS OF THE 2ND IPSOS EUROPEAN BAROMETER 2019
One of the main findings is that durability of clothing is at the heart of Europeans’ interests, who wish to keep their garments for as long as possible.
DENMARK IN THE SPOTLIGHT
Michael Hillmose, from the Danish Institute « Dansk Mode & Textil » will take the presidency of GINETEX for 2 years starting 1 January 2019.
GINETEX SIGNS THE UN CHARTER
By signing the UN Fashion Industry Charter for Climate Action, we continue our commitment to make consumers and brands aware of the changes necessary to decrease the impact of the textile and Fashion industry on the environment
SUSTAINABLE TEXTILE CARE
Clervercare.info, a full marketing program aimed at end-customers. Discover more with our video and comic strips!
A NEW PARTNERSHIP
GINETEX is now member of the Sustainable Apparel Coalition – Both of our international organizations are teaming up for a better world!
A BAROMETER FOR CARE LABELLING
GINETEX, in partnership with IPSOS, unveils the outcomes of its European barometer "Europeans and textile care labelling".
JOINT INDUSTRY ANNOUNCEMENT
A.I.S.E., APPLiA & GINETEX are publishing their joint tips for sustainable laundering.
GINETEX relies on 22 National Members in Europe, South America, Africa and Asia. To reach the GINETEX entity in your country, please visit our interactive map.
GINETEX has developed an internationally applicable logo for sustainable care. Consumers are given information to help them reduce the environmental impact of caring for textile.